The Online business environment offers the small business professional different challenges than ones presented in a live networking forum.Without voice inflection, eye contact and body language to add in the relationship-building process, it may seem like the time spent online is unproductive. If you have been actively participating online, and not getting the results you expected, here are some pointers on things to check on to see if you can figure out "WHY?". 

1. Are you networking in the right places? By "right places", I mean, is your client base there and is the forum conducive to networking. 

3. Are you saying the right things about what you want and need? In other words, do people understand what you are looking for? 

4. Do you understand how to be  "mutually-beneficial" in the relationships you form online? 

5. Are you using all the avenues available to you for networking online, or are you  working in one forum with one group of people? Do you have a good signature file, are you using autoresponders, and have you considered writing for or starting your own,ezine? 

6. Have you got an "online" plan for securing business? This may be totally different than what you use offline. In fact, it will probably be more effective if it is. 

7. Are your offline activities referring people to your online efforts? 

All of these points, done properly, will increase the amount of business you will get online. Any items above, that aren't part of your online networking strategies can be added for increased success. 

Nancy Roebke is the Executive Director of ProfNet, a professional leads generation organisation. Visit: http://www.ProfNet.org for more info. She also publishes Network Ink, a weekly emailed newsletter offering solid strategies for improving your networking skills and getting more leads to grow your business. To subscribe, send any email to mailto:subscribe@just-business.com

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Wanda Loskot - Success Connection
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Professional business coach, author & speaker specializing in Internet marketing.
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