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No Such Thing As Failure,
Only Temporary Setbacks
by Kristi Sayles
Wanda Loskot is an accomplished writer, speaker and
international business
coach for self employed professionals. As the owner
of Success Connection:
Referrals and Relationship Marketing, Wanda provides
"marketing tips,
business strategies and coaching for people who LOVE
what they do but HATE
to sell!"
Raised and educated in Poland, she left her country
and her career as a
journalist with only big dreams and $100 in her
pocket. "My immigration was
a lonely journey," Wanda said. "I had no friends or
family on the West to
turn to for help. So, in the free world I went
through many stages -- from
the refugee camp in Treiskirchen/Austria to running
my own real estate
company in New York. But, before I got what I
wanted, I paid my dues:
babysitting, waiting tables, cleaning homes. And I
even worked in a
toothpick factory in Vienna!
"I also paid my dues on the Internet, spending over
7,000 hours
experimenting, networking, advising but, above all,
learning and ... making
many mistakes (which now you can avoid by
capitalizing on my knowledge)."
As a business coach, she now works with clients on
four continents. As a
writer, she has had articles published every week in
countless publications,
translated into several languages (including
Chinese). The Success
Connection was selected as one of the Ten Best
Women-Owned Small Business
Web Sites.
"In the past years, people from all walks of life
have taken part in my
workshops," Wanda said. "For two years, I produced a
monthly TV program
called 'Success Connection' - interviewing many
outstanding entrepreneurs
who shared their strategies with me. My weekly
column, 'Secrets of Success,'
appeared in eleven major newspapers in Poland. For
my Polish readers also I
created the American School of Success, which is the
largest
self-development Web site in Polish language."
Wanda continued, "But, looking now at my life, from
the perspective of
today, I would not trade these experiences for
anything. Because all of that
helped me develop my understanding of self and
another one of the things I
learned quickly is that there are no failures. In
any case, failure never
defeated me. Perhaps it was a result of my Polish
upbringing, where you were
doomed to fail at something all the time. If not in
your professional life,
then in the daily struggle. For example, at least
half of the stories I
wrote as a journalist were axed by the censorship --
you develop immunity
after a while for that sort of thing. Then we had
those shortages in stores,
which meant that you had to go on the massive hunt
to buy just a few rolls
of the toilet paper.
"When you grow up in the reality like that, you
develop an attitude that
there are no failures -- only temporary setbacks.
One of the biggest
setbacks I experienced was another business, my real
estate office. It was
called Loskot Real Estate. I worked really hard to
get started and finally,
when I got established, I experienced a massive
burnout. I mean *real*
burnout. I remember very vividly avoiding the
telephone. When the telephone
rang, I thought 'Oh please, I hope it is not another
prospect!'
"That was not a healthy thought for a hard-working
real estate broker! I
took a break from business. It was scary like hell,
but I did it. I
completely stopped selling real estate. That was a
big turn in my life --
during that period, I discovered the value of
passion, and balance and
contribution to others. The things that are now so
fundamental to my
business...
"After 2 years, I returned. Much wiser. Much
stronger. And, most important,
with much more commitment to business, to clients
and even to myself. I
became successful -- but in a different way. I was
not number one. It was
not even on my agenda. I was there to service my
clients and to meet my own
objectives -- not to compete with other agents. It
was then that I began to
train sales people, which eventually expanded in the
full-blown training and
coaching carrier.
"What I learned from those temporary setbacks? One
of the most important
lessons was always that I am a survivor. Each
setback was just making me
stronger and better. I learned that we cannot learn
without failing. Because
those setbacks were the best learning experience.
"From those painful experiences, I also learned that
a business is doomed to
fail if it doesn't have a solid foundation: passion
of the owners, sense of
mission, solid systems for lead development and for
delivery of the
product/service. I learned that there can be no
sanity if we cannot
delegate. And that we cannot delegate if there is no
system in place.
"I also learned that following the right model saves
sanity and somewhere
there, at that point of time, I realized that this
is my calling. To teach
people the sane way of doing business, so that they
don't need to go through
as much pain as I went through to discover it on
their own.
"I got on the Internet initially because, as a
business coach, I had an
obligation to know what is going on. It was 1997,
and it was time to explore
the Internet as a medium. I never expected things
would happen so fast:
within months, my Success Connection was quite
popular and I was getting
coaching clients via Internet. Now I have clients on
four continents!
"The Internet changed my life. Entirely. In a way I
never imagined it could
happen. I compare my Internet experience with my
immigration. It was like
entering a completely different country! Of course,
my Success Connection,
at http://www.loska.com, keeps me busy -- with the
weekly MasterMind chats
and coaching and teleclasses...I am now in the
finishing process of
launching a special program that will help all
members of the Success
Connection insiders refer business to each other.
"I also coordinate the mentoring program for the
Association for
International Business. AIB has over 10,000 members
in 160 countries and it
is the first truly Internet-based organization with
awesome benefits. For details go to http://aib-world.org.
"The most exciting thing is my new Web site,
InternetSuccessCoach.com. I just
developed an intensive
eight-week tele-course, which
guides participants through a step-by-step process
of developing Internet
business. With weekly tele-classes, daily homework
assignment, E-mail support, and even audio tapes.
"This is a true life-saver for procrastinators with
different privileges and
awesome opportunities.
"The core of my business until now has been
professional coaching and, as a
coach, I specialize in helping people systematize
and build business through
referrals. A vast majority of my clients come to me
also through referrals
because my clients have a unique awareness and refer
me a lot of people. So,
until now I didn't do much to actively promote my
site and services. It just became popular.
"But that doesn't mean that it really happened by
itself. I spend a lot of
time building relationships -- with my subscribers,
with participants of my
chats, even with those who post regularly on my
discussion forum. Not to
mention my clients! There are two types of
referrals: one type just
happens -- another type gets orchestrated. So, I
spend a lot of time to
orchestrate my referrals.
"And I also do a lot to contribute in various
discussion lists, writing
articles. My articles are published all over the Web
every week and my newsletter is
definitely the most effective marketing tool.
"Somehow, even without trying very hard, my sites got
listed quite high for a
couple of important keywords, but on the whole I
don't even care much about
the traffic coming from the search engines. The
dearest visitors to me are
those who come to me via someone's endorsement. For
example, if someone
reads this story and gets intrigued enough to come
and visit me, he or she
is very likely to like my site, to stay and to
become my friend. About 100
times more likely than a visitor coming from the
search engine, no matter
what keywords were used.
"And I treat these special visitors in a very
special way, too!"
Wanda has served as a lecturer for college and
university courses, and as a
paid speaker for large corporations. She has
conducted training courses in
self-development, building self-esteem, dealing with
difficult people, and
building a home-based business.
When asked how she got her ideas for the business
coaching theme on her Web
site, Wanda responded, "One early spring night,
years ago, I woke up
in the middle of the night resolved to start an
international organization
which would teach people the keys to running an
effective business,
including marketing and communication strategies.
"While still selling real estate, I had experienced
a surge of success when
I used those same business strategies myself.
Then I realized that
every kind of business service could be
systematized and replicated. I felt that I had
an obligation to share that with the world."
Wanda Loskot is upbeat and positive and can be a
wonderful example for any
who hope for success on the Web. Be sure to visit
her portal at
loska.com - it will
lead you to some of her other sites: InternetSuccessCoach.com, MakeYourBusinessWork.com, AdvertisingCoach.com , AttractionMarketing.com , SaneMarketing.com , WebFixReview.com - to name a few...
Kristi Sayles invites all successful entrepreneurs
to her own site.
Ms. Sayles is a wife, mom, teacher, and freelance writer. She has had several articles
published both online and in magazines in several different genres. If you would
like to see a collection of her writings, you may be interested in her eBook
called, "The Day I Woke Up As An Ostrich -- An Odd Collection for
Christians."
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